"A Brand is not just a Product, Service, Logo or Personality.

It's an Experience, a Personal Experience"



Thank you for visiting Brand New Personal! 

Let me introduce my personality, since that is what my company is all about. 

My name is Karen Oldhoven and I am passionate about motivating people to build their own Personal Brand, show their true worth and value.

Since 2007, I have worked at international media companies such as JCDecaux and DPG Media where I advised clients like Google,

Zalando and T-Mobile on their marketing & communication challenges. Additionally, I modeled in tv-, online and print commercials, side-kicked on a radio station and presented and still host events. 


As a result of my experience, I obtained knowledge and passion on how to build brands, to activate and engage with people, mainly consumers. I know firsthand how essential it is to emphasize the connection with people. Nothing makes me happier than to grow and transform brands into an excellent and sustainable, personal experience. 

But how can you brand your company's name and forget about yourself as a entrepreneur, a freelancer, a manager, your team members and your personnel? Knowing the strengths, talents and personalities of your people, to really understand what they're good at, is the way to continue to grow and expand your business. 

Companies don't buy from companies, but people buy from people.


Exactly the reason why I started Brand New Personal, because your personality is your Trademark. 

Authenticity, Trust, Credibility, Loyalty... can you resonate with these words? 

Every person and especially you, dear visitor is its own Personal Brand, whether you like it or not. Personal Branding is not only applicable for the Executive Level or celebrities, it is a strategy for every professional at all levels. 

My Personal Branding services consist of:

Corporate Internal videos

1-on-1 sessions

With a promise that you will be more confident, once you have crafted your compelling, Personal Brand.
By knowing what your self-worth and value, you set your goals and take action. Ultimately this contributes to achieving your personal and business objectives.

Just remember one thing dear visitor; 

Every person has a story. 
Every personality is a Personal Brand. 

Your Personality is Your Trademark! 

Yours Sincerely, 




©2021 Brand New Personal